Eduardo Sirotsky Melzer, popularly known as Duda Melzer, is one of the most successful businessmen and CEOs in Brazil today. He is also a well-known personality in the field of media and journalism. He is a highly qualified individual with MBA degree from Harvard University and Bachelor’s degree in Business from Pontifical Catholic University.
Duda Melzer has also completed a few diploma courses from Harvard to further enhance his knowledge in the field of business and marketing. Duda Melzer in his initial days after finishing studies has worked with some of the most renowned media companies in the United States, which includes Family Communications Network, Delphi Corporation, and BoxTop Media. Working at the top media companies in the United States helped him get the exposure he needed to practically understand the media business and prepared him to head his family business, RBS Group. Visit Crunchbase to know more.
In a report by Estadao, RBS Group started operations in the year 1957 and was launched by the media mogul of Brazil, Mauricio Sirotsky Sobrinho. After the death of the founder of RBS Group, it was headed by his brother and son subsequently, before Duda Melzer took over in 2012 as the CEO of the company. However, the father of Duda Melzer ensured that he is capable of handling the business by not appointing him the CEO directly after his studies and allowed him to work in the United States for a few years. Even as Duda Melzer returned Brazil in 2004, he was asked to join lower positions in the company to know the business of RBS Group more closely.
Finally, after eight years of working in various departments of the RBS Group, he was given the position of CEO in RBS Group. Duda Melzer was also appointed as the Chairman of the board of directors at RBS Group in the year 2015. He also started the e.Brick Digital, which is the technology-based enterprise that invests in the digital sector and is attached to the RBS Group.