Few Brazilian bank executives have ever come close to the level of influence that Luiz Carlos Trabuco has had in the financial market. In addition to having been the fourth CEO of Bradesco, he has many impressive accomplishments over the multiple decades that he has been with the bank, which justify why almost every public opinion he states or announces to the media ends up being followed by key political and business leaders throughout Brazil.
Most of the topics that Luiz Carlos Trabuco approaches become headlines of the main newspapers and economics magazine covers. Bradesco has been proud of the influence that Trabuco, as one of its most important leaders, has used to open doors in the financial market for Bradesco. Luiz Carlos Trabuco has been responsible for a large portion of the success of Bradesco as the second largest Brazilian private bank, which is not far behind Itaú-Unibanco, the largest private bank. Luiz Carlos Trabuco is still in his 60’s, and he demonstrates absolutely no sign that he might be stepping away from the financial market.
Luiz Carlos Trabuco was the first pick in Bradesco to succeed Márcio Cypriano, who headed Bradesco as the third president since Amador Aguiar, Bradesco’s founder, and first president when Bradesco took its first steps as a bank in 1943. Luiz Carlos Trabuco truly comprehends Bradesco’s corporate culture. He was very successful in several different positions at Bradesco for 40 years prior to becoming president. Trabuco started at an entry-level position at Bradesco and worked climbed the corporate ladder; at age 47, he was offered the position of vice-president of Bradesco. Trabuco was responsible for managing the private retirement funds and the marketing area as well before he accepted the position of vice-president. Throughout the period that Trabuco led the Insurance branch of Bradesco, which is called Bradesco Seguros, it was the level of the results that he achieved that made Luiz Carlos Trabuco gain the bank’s recognition. Luiz Carlos Trabuco’s results made Bradesco’s market share increase from 23% to 25%. This market share growth made Bradesco Seguros responsible for over a third of Bradesco’s income. Under Trabuco, Bradesco Seguros’ financial results rose from 26% to 35% of Bradesco’s total income.
Luiz Carlos Trabuco is also from the same city as Amado Aguiar, Bradesco’s founder. Both were born in Marilia, São Paulo. Trabuco has three children and is married. Trabuco holds a degree in Philosophy from USP (Universidade de São Paulo). Luiz Carlos Trabuco recognized for his sense of humor as also for his very outgoing smile. Trabuco is not considered to be the stereotypical banker. Most of the time, bankers earn degrees in Accounting, Business Administration, Economy, or even in Engineering. Luiz Carlos Trabuco holds a Philosophy degree and a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).
Luiz Carlos Trabuco succeeded in making Bradesco play out into the modernized banking world. He initiated this change in the mid-80’s while he was leading the marketing area. Luiz Carlos Trabuco is also to credit for Bradesco’s greatly improved relationship with the media while he was leading the marketing area.
Bradesco was a very conventional bank due to Amador Aguiar’s standards of offering the same things to every client. Luiz Carlos Trabuco is responsible for reshaping this concept and even creating the possibility of overdraft protection to some of its clients and as well as establishing Bradesco Prime agencies to attend high-income clients.