Desiree Perez is the one that is able to help Jay-Z lure many people to Roc Nation Sports and Roc Nation entertainment. She has something of a strong hand when it comes to creating a very likeable Roc Nation image.
It is Desiree Perez that has stated that everything is bigger at Roc Nation Sports. The amount of money that athletes are able to make on contract negotiations and celebrity endorsements are going to be bigger because she has stated that Roc Nation puts more into negotiating these contracts.
If there was anyone that knew if this was true Desiree Perez would be the person. She is the one that is helping negotiate these contracts. That is why she is able to speak so well on how these negotiations are going over. She has the insight to help those that are serious about becoming part of the Roc Nation family.
As a chief operating officer for Roc Nation there is a huge spectrum that Desiree Perez is connected to. When she has had her hand in helping contract negotiations with athletes she was often working with people that were already famous and bound for more success. With Roc Nation Sports this is an easier deal because athletes have already proven that they have the talent.
They are simply trying to get someone that has the clout to help them negotiate a good contract deal for the team that they’re going to.
By contrast, Roc Nation entertainment has picked up a lot of people in music that are relatively unknown. It is harder for them to get the bigger contract because there is not the same amount of fame attached to their name. This does not scare Perez though. She still feels just as confident with the representation of unknown artists.