One of the most successful businesses is the one that fights for a cause. As a matter of fact, there is one business that is based on a cause. This business is called Bumble. The founder and owner of this brand is Whitney Wolfe. She has founded it with a purpose that goes deeper than dating. Her purpose behind Bumble is to support feminism. She is aware of all of the oppression that some people go through on account of their gender. Women often faced harassment in the workplace. While Whitney Wolfe didn’t want to refer to herself as a feminist, one thing that she realized is that she acts in ways that support the original purpose of feminism.
I’m just sick for these kids and their parents. @bumble is partnering with, and making a donation to, @supportKIND today to help keep families together. Here’s how you can help: https://t.co/vCWYxpJ5Zg pic.twitter.com/PRqqgxOUn4
— Whitney Wolfe Herd (@WhitWolfeHerd) June 20, 2018
One of the largest factors in Bumble’s success is that it has feminism at its center. Given that feminism is so famous, it is one of the easiest marketing tools for Bumble. However, Whitney Wolfe was not using feminism for her own gain. She was using Bumble to empower women. With this background, a lot of people have jumped on board with this app. When Bumble proved itself to be a success, Whitney Wolfe has decided to expand on her app to bring more features for women.
Given that Whitney Wolfe has come up with new plans to expand on her app, she has come across a few challenges. For one thing, an older company wanted to buy the app. Whitney knew what that would mean for her company. Therefore, she has fought very hard to keep it. This was not to keep the company for herself. She wanted to keep the company for women because the this the one company that serves as a platform for women in many different ways. The other company was hoping to take that away from her and women. Whitney has stuck with her cause.
Whitney Wolfe info: www.crunchbase.com/