Brand Royalty is Diminishing: Chris Burchs Take on Matters Fashion and Luxury

Chris Burch is an entrepreneur who has invested heavily in a consumer brand that is estimated to be worth $1 billion. In 2004, he co-founded Tory Burch with his ex-wife Tory. After a nasty divorce, Burch sold his shares in the company. He also sold C. Wonder. Afterward, he started investing in a range of companies in the fashion industry and currently, he owns 55% stake in Solid and Stripped, 40% stake in Staud, 40% stake in ED, 10% stake in Chubbies, 10% stake in BaubleBar and others.

The New York City-based businessman’s portfolio consists of companies in the travel, health and wellness sectors. He plays a role in the management of the companies; magnitude of the roles varies with each company. In an interview, he talked about copycat brands as well as his new investments.


Brand is going away

The investor said that brands are headed to the rocks. Digital marketing is at its peak along with influencer marketing. Brand royalty is diminishing with time. According to Chris Burch, as much as people are stuck with huge brands, they are still satisfied with Zara and it is a matter of time before brand goes away.


View this post on Instagram


Sparkling or still?

A post shared by Chris Burch (@jchristopherburch) on


Promising markets and emerging trends

Chris Burch gives an example of his resort, Nihiwatu, and points out that the success of the resorts is as a result of provision of great experience to customers. He emphasizes on the importance of experience. The new luxuries that people love include travel, nature as well as experiences, get info on (


Investing in beauty and wellness

The businessman spends a lot of time thinking about doing something worthwhile for women. He has ventured into skin-care business and he is a partner in Elite Body Sculpture. He is also involved in development of a diet pill, made from natural herbs, and the pill is currently undergoing testing in China, read more details on


Handling many roles in existing companies while making new investments

Chris Burch’s intense ability helps him to multitask and handle many things at ago. He is also impulsive and he never takes time to make decisions.


Leave a Reply

Your email address will not be published. Required fields are marked *