Krishen Iyer Launches New Insurance Leads Firm In California

Krishen Iyer is an entrepreneur in the insurance industry. A product of San Diego State University, he has developed companies that help insurance agents in California increase their number of sales and clients. He owned and operated one insurance marketing firm, for several years which was IHS Insurance.

His latest firm, based in Fresno, started out as Quick Link Marketing. He soon changed the name to Managed Benefits Services, though, and leads his team at the chief executive officer. The two things that lead generating companies in the insurance industry are notoriously known for among insurance agents is providing ones that are out of date and sold to far too many competing agents. Krishen Iyer decided to solve this problem with his new company.

Managed Benefit Services gets leads from the companies that generate them. He then has them run through his online platform which analyzes and grades them for accuracy and timeliness. These are sold to insurance agents to contact these people while Krishen Iyer makes sure each lead isn’t sold to too many agents. It’s a win-win for his clients and the leads they are trying to contact to sell health and dental insurance policies.

Established in June 2016, Managed Benefits Services was profitable ahead of target, Krishen Iyer relates, although he didn’t set an overly aggressive goal. His company provides its services to insurance agents across California. He wanted to be profitable within two years and that target was met.

He also offers online marketing and consulting services to insurance agents, helping them grow their agencies through ways other than contacting leads. He develops online marketing campaigns for them which involve advertising and emails. Krishen Iyer says that helping him in these endeavors is a natural curiosity and wanting to learn something about pretty much every topic he comes across.




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