Ned Bittinger

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The Amazing story of Anthony Petrello

Anthony is perhaps the best known in the area of the international business community as the President and the CEO of Nabors Industries. Since 1991, Anthony has served in the executive capacity rank at the company known as Nabors industries and has been moving the company in the direction that is positive since its launch.

Anthony has been greatly praised for his marvelous work that he has done on behalf of his company Nabors industries. He has been getting positive press due to his involvement in generous philanthropic donations and charitable causes. It is said that everything in Texas is bigger, and this statement could not be truer for Anthony’s devotion and generous spirit to his own community. For instance, Anthony together with his wife gave out a donation of 5 million dollars to the Texas children’s hospital at the Neurological Research Institute. The couple is also expected to donate an additional 2 million dollars to the same hospital in the years to come. The donation is expected to assist children to get high-quality treatment from the leading surgeons and doctors in the world in the fight against life-threatening and debilitating neurological disorders.

At Yale University, Antony did not fail to impress. Despite the fact that he faced competition from some of the best world scholars in his undergraduate studies, Anthony still proved that he was really the genius that the community of Newark assumed him to be. The famous mathematical theorist Serge Lang greatly recognized the brilliant work of Petrello. As a scholar in Mathematics, Anthony helped Serge Lang in his number theory work and they both worked through complex proofs and theorems that a lot of students in the university could not really understand.

At a certain point in his university life, there was something that changed in Petrello as he lost the passion he had for mathematics and he switched his career. Instead of becoming a contemporary Archimedes, Petrello went on to with his education to Havard University. While his main interest went from mathematics to human sciences, Anthony’s passion and work ethic for learning still remained steady. After dedicating a lot of his energy and time to formal education over a period of twenty years, Anthony felt restless after finishing his post-graduate studies. Just after he graduated, Anthony married his girlfriend from college. Anthony then pursued a great number of jobs before he worked for Nabors industries. He climbed through the rank of Nabors Company for almost 30 years until he was the CEO of the company.

Anthony Petrello info: executives.findthecompany.com/l/18290/Anthony-G-Petrello



Norman Pattiz Proofs the Effectiveness of Podcast Advertising

The VP of Edison Research Strategy, Tom Webster, together with PodCastOne’s CEO, Norman Pattiz, recently announced the outcomes of the network’s progressive brand lift research. The studies comprised of advertising tests that revolved around five of the dominant nationwide consumer brands spread out across five different service and product categories. Additionally, the pre and post research showed considerable positive impacts of podcast advertising on the recall of precise messaging, intention to buy and brand recall.

 

Findings from the research are as follows:

 

  • From pre-study to post-study, the awareness of a campaign for an automobile aftermarket product rose by 60% while that of a casual dining restaurant increased by 76%.

 

  • During the post-campaign, over 60% of the audience mentioned a particular grocery brand. This figure was 7% up from the pre-campaign.

 

  • More than one-third of the total respondents in the post-study had a favorable perspective of an automobile aftermarket product as opposed to 18% in the pre-study. Additionally, 22 % of the respondents in the post-study revealed that they were very likely to opt for a lawn and garden product compared to 16% in the pre-campaign.

 

According to Norman Pattiz, the research focused mainly on ascertaining that podcast advertising offers better brand awareness compared to traditional product advertising. He also emphasized that the findings validated the company’s approach to advertising and measurement.

 

Norman Pattiz in Brief

 

Norman Pattiz is arguably one of the most renowned individuals in the broadcast industry, particularly in the radio syndication. His reputation mainly stems from his role as the executive chairperson and founder of PodcastOne. Pattiz’s experience in the industry spans over four decades. Additionally, he is best known for being the brains behind the establishment of Westwood One. Under his able leadership, the company emerged as the leading provider of talk and traffic, sports, entertainment and news programming to the American broadcast industry. In fact, the company distributed NFL Football, CBS News, NCAA Basketball, The Super Bowl, CNN radio and a broad selection of syndicated talk shows and music.

 

Aside from Westwood One, Norman Pattiz is behind the formation of Courtside Entertainment Group, which is involved in distributing and producing quality programming. At the close of 2012, he created PodcastOne upon spotting the untapped potential of the audio on demand industry. Since then, the company has become one of the dominating entities in the market. Podcast One prides itself on its lineup of brands and personalities such as TheCHIVE, Freakonomics, Larry King, Steve Austin, Adam Carolla, Chris Jericho and many others. Learn more:

 




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