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Business and Purpose: How Whitney Wolfe Fights For Her Cause

One of the most successful businesses is the one that fights for a cause. As a matter of fact, there is one business that is based on a cause. This business is called Bumble. The founder and owner of this brand is Whitney Wolfe. She has founded it with a purpose that goes deeper than dating. Her purpose behind Bumble is to support feminism. She is aware of all of the oppression that some people go through on account of their gender. Women often faced harassment in the workplace. While Whitney Wolfe didn’t want to refer to herself as a feminist, one thing that she realized is that she acts in ways that support the original purpose of feminism.

One of the largest factors in Bumble’s success is that it has feminism at its center. Given that feminism is so famous, it is one of the easiest marketing tools for Bumble. However, Whitney Wolfe was not using feminism for her own gain. She was using Bumble to empower women. With this background, a lot of people have jumped on board with this app. When Bumble proved itself to be a success, Whitney Wolfe has decided to expand on her app to bring more features for women.

Given that Whitney Wolfe has come up with new plans to expand on her app, she has come across a few challenges. For one thing, an older company wanted to buy the app. Whitney knew what that would mean for her company. Therefore, she has fought very hard to keep it. This was not to keep the company for herself. She wanted to keep the company for women because the this the one company that serves as a platform for women in many different ways. The other company was hoping to take that away from her and women. Whitney has stuck with her cause.

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Whitney Wolfe Herd Founder of the Highly Popular Dating Based Social Networking App, Bumble

There are many dating apps on the market that people uses to find other like-minded singles with whom they can interact, but Bumble is the newest and the unique dating app that was launched in 2015. It is a dating app that has become hugely popular among the people, mainly because it encourages women to make the first move, unlike other dating apps where male and female members both can message each other without any restrictions or moderation. At Bumble, only women can make the first move, while all men can do is waiting for a female member to like their profile and make a contact. It might seem biased towards women from the outset, but there is a reason behind it.

Whitney Wolfe Herd, founder, and CEO at Bumble says that it is a perfect dating based social network where people can grow their network while making new friends, which may even lead to a romantic relationship. Whether people are looking for dates or expanding their business network, Bumble is the place to be. There are no other dating apps in the market presently that categorizes meeting new people in different categories as Bumble, which is what makes it so unique. Whitney Wolfe Herd is also known for her work at Tinder, the largest dating app in the market currently, of which she was a co-founder. The experience she gained while working for Tinder helped her gain insight and the knowledge she needed to make Bumble, a success that it has become.

Whitney Wolfe Herd was well aware from the very beginning the challenges faced by women at dating and other social networking sites and ensured that Bumble brushes off those shortcomings. It helped to make Bumble a much classier and safer place for women to register and feel at home, without having to scroll through endless messages of men asking for numbers or even worse, what are their vital stats. At Bumble, the tagline is Life’s short, make the first move, which is encouraging for women not always to wait for the men to make the first move, but be bold enough to say what they feel, and let the feeling out. Whitney Wolfe Herd is known for her marketing skills, which helped Tinder achieve the popularity it did in such a short span of time. It is such marketing skills that have helped Bumble get over 12 million members in just a couple of years.

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Whitney Wolfe, The Founder Of Bumble

Bumble is a dating application that was launched in 2014 by Whitney Wolfe, a twenty-seven year old woman. On Bumble, women are the only ones who can initiate contact. As of January 2017, the application has received eleven million registered users. If a woman does not initiate a move within twenty four hours, the connection of the chat will disappear. Women are at ease knowing that they cannot face harassment from random connection. The application also automatically removes the connection if the women decide that they have lost interest.

Bumble’s interface is similar to that of Tinder and it is simple to navigate. Users can connect Bumble to their Facebook profiles making it easier for people to know what you do in your free time. The feedback from the users has been mostly positive. The levels of reported harassment and abuse have been low, less than one percent of the application’s user base. Most women know their expectations when it comes to finding or dating a life partner. Men, on the other hand never have a check list for the right woman.

Whitney Wolfe is also one of the co-founders of Tinder. Whitney Wolfe graduated from Southern Methodist University with a major in International Studies. After her graduation, she worked in orphanages in South East Asia then returned and landed a job at Hatch Labs. In 2014, Whitney Wolfe sued Justin Mateen, the founder of Tinder, for workplace discrimination and sexual harassment. Justin told her that being a female Tinder co-founder was slutty because the app is used for hookups.

Whitney Wolfe got her inspiration of creating Bumble from her reluctance to initiate conversation. She then came up with an ecosystem where a girl gets the number for a guy and I order for the relationship to get anywhere she has to make a move. See: