Ned Bittinger

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Entrepreneur

OSI Group Reaching the World with Quality Food and Service

When looking for outstanding food supply companies, look for important qualities. Some of these qualities include local home grown ingredients, affordable pricing, ability to build rapport individuals with the company, companies where they evaluate their own performance and customer service. OSI Group is the leading global supplier of custom food products to many of the worlds leading food services and retail brands. They seek to provide not just the product, but a support system that benefits both parties and the world they service.

The team at OSI Group positions themselves very well to be able to service currently over 17 countries. A key quality of OSI is local access to foods. OSI Group successfully sets up local management teams in different countries so they can understand and service the tastes and culture of consumers. While some companies try a one size fits all approach. OSI Group implements the strategy, become them to win them.

By understanding the cultural preferences of each nation they reside in, they can deliver personalize food solutions. The food solutions they supply range from items like sandwiches, to the leading food service and retail brands. They also work alongside expert food product developers and chefs. Working with them allows the company to consistently create new food experiences for customers around the world. The Research and Development Department of OSI divides the product development into smaller manageable sectors. New product development, product idealization, concept development, ingredient and nutritional information, and much more. By looking at current market research and customer trends OSI constantly is seeing how their consumer will provide for their customer.

If the quality of food solutions is not enough to convince. November 25, 2016, OSI Group was awarded the prestigious Globe of Honour Award from the British Safety Council. They received this reward for their exceptional handling of possible environmental risks. Integrating new approaches that preserve the integrity of the environment. Implementing these new practices have actually increased systems ability to sustain themselves giving much greater longevity.

OSI Group globally delivers world class service. They establish genuine relationships, capable of doing business with anyone in the world. They have the research teams to consistently produce great ideas and quality products. They also are renowned as a company that cares for both peoples health and safety, and the environment equally. The excellence of OSI Group is what will keep them constantly evolving and growing.

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Norman Pattiz Proofs the Effectiveness of Podcast Advertising

The VP of Edison Research Strategy, Tom Webster, together with PodCastOne’s CEO, Norman Pattiz, recently announced the outcomes of the network’s progressive brand lift research. The studies comprised of advertising tests that revolved around five of the dominant nationwide consumer brands spread out across five different service and product categories. Additionally, the pre and post research showed considerable positive impacts of podcast advertising on the recall of precise messaging, intention to buy and brand recall.

 

Findings from the research are as follows:

 

  • From pre-study to post-study, the awareness of a campaign for an automobile aftermarket product rose by 60% while that of a casual dining restaurant increased by 76%.

 

  • During the post-campaign, over 60% of the audience mentioned a particular grocery brand. This figure was 7% up from the pre-campaign.

 

  • More than one-third of the total respondents in the post-study had a favorable perspective of an automobile aftermarket product as opposed to 18% in the pre-study. Additionally, 22 % of the respondents in the post-study revealed that they were very likely to opt for a lawn and garden product compared to 16% in the pre-campaign.

 

According to Norman Pattiz, the research focused mainly on ascertaining that podcast advertising offers better brand awareness compared to traditional product advertising. He also emphasized that the findings validated the company’s approach to advertising and measurement.

 

Norman Pattiz in Brief

 

Norman Pattiz is arguably one of the most renowned individuals in the broadcast industry, particularly in the radio syndication. His reputation mainly stems from his role as the executive chairperson and founder of PodcastOne. Pattiz’s experience in the industry spans over four decades. Additionally, he is best known for being the brains behind the establishment of Westwood One. Under his able leadership, the company emerged as the leading provider of talk and traffic, sports, entertainment and news programming to the American broadcast industry. In fact, the company distributed NFL Football, CBS News, NCAA Basketball, The Super Bowl, CNN radio and a broad selection of syndicated talk shows and music.

 

Aside from Westwood One, Norman Pattiz is behind the formation of Courtside Entertainment Group, which is involved in distributing and producing quality programming. At the close of 2012, he created PodcastOne upon spotting the untapped potential of the audio on demand industry. Since then, the company has become one of the dominating entities in the market. Podcast One prides itself on its lineup of brands and personalities such as TheCHIVE, Freakonomics, Larry King, Steve Austin, Adam Carolla, Chris Jericho and many others. Learn more:

 




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