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Whitney Wolfe Herd Founder of the Highly Popular Dating Based Social Networking App, Bumble

There are many dating apps on the market that people uses to find other like-minded singles with whom they can interact, but Bumble is the newest and the unique dating app that was launched in 2015. It is a dating app that has become hugely popular among the people, mainly because it encourages women to make the first move, unlike other dating apps where male and female members both can message each other without any restrictions or moderation. At Bumble, only women can make the first move, while all men can do is waiting for a female member to like their profile and make a contact. It might seem biased towards women from the outset, but there is a reason behind it.

Whitney Wolfe Herd, founder, and CEO at Bumble says that it is a perfect dating based social network where people can grow their network while making new friends, which may even lead to a romantic relationship. Whether people are looking for dates or expanding their business network, Bumble is the place to be. There are no other dating apps in the market presently that categorizes meeting new people in different categories as Bumble, which is what makes it so unique. Whitney Wolfe Herd is also known for her work at Tinder, the largest dating app in the market currently, of which she was a co-founder. The experience she gained while working for Tinder helped her gain insight and the knowledge she needed to make Bumble, a success that it has become.

Whitney Wolfe Herd was well aware from the very beginning the challenges faced by women at dating and other social networking sites and ensured that Bumble brushes off those shortcomings. It helped to make Bumble a much classier and safer place for women to register and feel at home, without having to scroll through endless messages of men asking for numbers or even worse, what are their vital stats. At Bumble, the tagline is Life’s short, make the first move, which is encouraging for women not always to wait for the men to make the first move, but be bold enough to say what they feel, and let the feeling out. Whitney Wolfe Herd is known for her marketing skills, which helped Tinder achieve the popularity it did in such a short span of time. It is such marketing skills that have helped Bumble get over 12 million members in just a couple of years.

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Fabletics Knows What Customers Want

As one of the biggest fashion brands in the industry, Fabletics is confident they are doing things the right way. They know what their customers want so they try to stick to the things that have worked for them in the past. They also want to ensure they are doing things the right way so their customers will have a chance to enjoy. Since Fabletics has risen above all the odds they would normally have, they know they will need to try their best to continue helping other people out with all the issues they had in the past. Part of what has made Fabletics so great is that they are different from the other brands.


Fabletics is relying on this difference so they can continue to help other people with the issues they had shopping in the past. The company knows what they need to do try and make things better for all their customers and they will continue to do it as long as they are making things right for the people who are a part of the business. It is what has given other people the chance to enjoy the different things the company has.


When customers visit the website, they have to take a Lifestyle Quiz. This tells Fabletics about the customer so they know what they can help people shop for. They also want everyone to know what they can do to make things better for all their customers. The Lifestyle Quiz gives them all the options they need so they can try different things. It also allows them the chance to try more with the business that most people wouldn’t understand if they had not started to shop with the company. The idea behind it is that they will not be making all the right choices if they don’t know the right way to help people with the issues they have.


As things have continued to change for all the people who use Fabletics, they know they will need to make the adjustments that come with having a super successful company. One of the things Fabletics plans to do is take on the bigger companies so they will have the ability to make things better for all their customers. It is what has set Fabletics apart from them so they feel it will give them the advantage they need while they are trying to perform better than them.

Fabletics – Taking on Amazon

Fabletics was founded less than five years ago, and right now they are amongst the biggest competitors of Amazon, when it comes to the sports apparel niche. By the year 2016, the company had made sales of over $250, something that most companies, in this industry, only see as a dream. So, if you are wondering how they have made it this far with such a short amount of time, and in such a competitive industry. Here are some reasons why



Integrated Online and Offline Stores


One of the biggest reasons behind the success of Fabletics is the integration of online and offline stores. This way they are able attract clients from both worlds. They understand that there are some clients who love the convenience of shopping online. For these reason, they have a website where such clients can shop. Also, they have offline stores for those that find it difficult to trust online shopping platforms with their money information. So far, they have established in regions like Florida, Hawaii, California and Illinois.



Reverse Showrooming


The reverse showrooming strategy is a winning strategy for Fabletics. In the early stages, Fabletics identified that most people go online to check out what is new and trending. Thereafter, they go to the nearest local physical stores to look for the same. This way, they end up making the online stores as showrooms only. To reverse this and make people buy from their online store, they utilize a membership strategy. With this membership strategy, clients are credited $49.95. With this money, you get up to a three piece apparel, which will only be shipped to you when you request. If you want to skip a certain month, you can choose to do so without being charged a dime. This strategy has enabled them capitalize on their leads. Right now, more than 35% of the people who visit their website, purchase something.





Fabletics products are very accessible. They are highly affordable, compared to the established brands like the likes of Nike and Lulu Lemon. Additionally, Fabletics offers mad discounts on their products, especially if you are a VIP member. If so, you will always get apparels on discount. Then there is the issue of loyalty points. These loyalty points can be redeemed for freebies whenever you please. This makes them fight for the market share of this brands.





With Fabletics, you are guaranteed of getting value for your money. The quality of their sports gears is compared to some of the premium brands in the market that are defined by high prices. You will find that their products don’t stretch out or fade. Also, they are made from quality material and the sewing is great. And if you are to join their membership program today, you get two leggings for $24. These are leggings that are otherwise worth more than $100. If this isn’t the true definition of value for your money, I do not know what is.