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I Love Apple

Marcio Alaor: Apple Acquires Technology Start-up Emotient


Apple, one of the biggest global technology companies, is always looking to improve its products by releasing new innovate features into the marketplace. One example of this technology is called “Touch” which is newly available with the iPhone 6S. This technology enables the phones user’s fingerprint to access smartphone functions. In the year of 2016, says Marcio Alaor director of Bank BMG, it is clearly obvious that Apple is committed to innovation as the companies most recent acquisitions indicate.

Apple recently acquired Emotient, a technology startup company that raised $8 million dollars from private investors. It was reported that Apple was interested in the company because of its artificial intelligence technology that is capable of analyzing both emotions and facial expression. Apple’s interest in facial recognition technology is not a new thing. In 2014, notes Marcio Alaor, the company purchased a patent for the identification of mood and facial expression. As of now, one can not be certain why Apple chose to purchase Emotient and the possible impact this might have on newly launched products by Apple this year. However, it is evident that the technology giant wants to include the latest technologies in its devices.

In addition to Apple’s interest in facial recognition technology, the company has purchased patent rights that would enable them to develop smartphones and tablet devices that feature “self-repair” technology. According to recent reports, notes director of Bank BMG, Marcio Alaor, the primary aim of this technology would allow the company to develop devices that can identify and fix operating glitches automatically. This feature could help protect the phone from water damage, notes some technology experts, according to Marcio Alaor. The device for example, could remove water from its interior before lager problems could develop.

In other envisioned scenarios, an Apple device with a “self-repair” feature would be enabled automatically during the times when the smartphone or tablet was on standby.

Marcio Alaor, says that facial recognition technology and self-repair technology at Apple are in early stage development and there is no set date for this technology to be released to the public. Notwithstanding, both of these investments by Apple seem to reinforce the company’s desire to remain at the forefront of the technology market, and could hint to new product features that may be released in the very near future.

Marcio Alaor is considered one of the top managers at BMG Bank. The mining bank is one of the largest banks in Brazil. BMG sponsors more that 39 professional soccer teams and is a household name in Brazil.