The KCRW radio station recently conducted an interview that concerned the hot topic of the drought that has been plaguing the West Coast. Press Play with Madeleine Brand wanted to learn more about how businesses have been handling the drought. It has been reported that Californians having been scaling back the overall water usage by 27 percent.
As water becomes even more scarce, businesses have been depleting all around the Western Coast. To get a good insight of the impact of the drought, Madeleine Brand decided to interview Andy Wirth who is the CEO and the President of the Squaw Valley Ski Resort. Ms. Brand conducted this interview in order to learn more about the droughts impact on the winter sports industry.
Though this industry has been undoubtedly affected, Madeleine Brand wanted to find out for the sake of the listeners just how affected this industry has become.
As a businessman and the leader of one of the top resorts in the country, Andy Wirth was the perfect individual to interview. His expertise in the business not only gave insight on his predictions for the future but also helped the public learn about how much of a negative impact the drought had on his business.
During this interview, Andy Wirth openly admitted that the past winter has been tough for the resort and that the overall visitor amount dropped by 20 percent from the average amount each year. Though the numbers are low, Andy Wirth is still confident because the resort is still profiting highly.
When Madeleine Brand asked how many winters the ski resort could withstand with the drought, Andy Wirth responded that the resort would be able to withstand an infinite amount of winters. This is due to the fact that the resort has over 6,000 acres of slopes that can be explored. Learn more about Andy Wirth: https://about.me/andywirth and www.kcrw.com/
If only 4,000 acres of wintry slopes can be made available to the public this will still give skiers a vast amount of land to use. Andy Wirth has seen this drought as an opportunity for his business and he even expects to bring in more revenue and visitors than ever before.
Andy Wirth’s optimism is a result of his three decades of experience in the business industry. As a businessman, his job is to adapt to any given situation and to come out on top. As a result of this drought Andy Wirth will put more money into creating more recreational activities that go far beyond just skiing.
Andy Wirth plans to add more festivals and to combine both the locals and the visitors in events. While sitting down with Ms. Brand, many Californians learned that it is not impossible to excel even with this tough drought.