Market America|SHOP.COM, a North Carolina-based online company, took the e-commerce industry by storm during its 2015 international convention. The four-day event was hosted at the Greensboro Coliseum and was attended by about 20,000 businessmen, friends, and celebrities. The convention, however, reached its peak when the company’s president and CEO, JR Ridinger announced the launching of a new innovative product: The Shopping Annuity.
According to PRNewswire.com, Market America’s new product is aimed at enabling smart shoppers to earn through spending. The annuity, unlike those offered by banks, doesn’t require customers to make an initial investment. All that consumers have to do is to continue with their shopping then convert their spending into earning.
While giving his comments, the CEO described the convention to be monumental applauding it as one of the best moments ever in the firm’s life. He further explained that in addition to UnFranchise, Market America will continue to change more lives with Shopping Annuity. JR Ridinger added the event served a great purpose since the company was able to disclose new products, methodologies, technologies, and opportunities for its clients as well as online shoppers.
Listed among the top 100 by the Internet Retailer Magazine, the company also launched a new Platinum credit card for its customers among other products. Market America now provides online shoppers with over 80 million products from more than 3,000 different stores. The company has continued to provide a customized shopping experience its customers through various online tools.
The upgraded version of the company’s eGift feature was also unveiled at the convention. The feature allows recipients to choose their preferred items from over 80 million available products. Also introduced during the event was a new application with friendly mobile interfaces. While unveiling the product, Market America’s vice president in charge of mobile and social products Steve Ashley confirmed that the new mobile suite offers the best user experience.
The region’s top celebrities who attended the convention include Daymond John of Shark Tank, Joseph Cartagena, Rohan Marley, and La La Anthony. Founded in 1992 by JR Ridinger, Market America has generated about $6.4 billion in sales and employs more than 700 individuals globally.