There are many dating apps on the market that people uses to find other like-minded singles with whom they can interact, but Bumble is the newest and the unique dating app that was launched in 2015. It is a dating app that has become hugely popular among the people, mainly because it encourages women to make the first move, unlike other dating apps where male and female members both can message each other without any restrictions or moderation. At Bumble, only women can make the first move, while all men can do is waiting for a female member to like their profile and make a contact. It might seem biased towards women from the outset, but there is a reason behind it.
Whitney Wolfe Herd, founder, and CEO at Bumble says that it is a perfect dating based social network where people can grow their network while making new friends, which may even lead to a romantic relationship. Whether people are looking for dates or expanding their business network, Bumble is the place to be. There are no other dating apps in the market presently that categorizes meeting new people in different categories as Bumble, which is what makes it so unique. Whitney Wolfe Herd is also known for her work at Tinder, the largest dating app in the market currently, of which she was a co-founder. The experience she gained while working for Tinder helped her gain insight and the knowledge she needed to make Bumble, a success that it has become.
Whitney Wolfe Herd was well aware from the very beginning the challenges faced by women at dating and other social networking sites and ensured that Bumble brushes off those shortcomings. It helped to make Bumble a much classier and safer place for women to register and feel at home, without having to scroll through endless messages of men asking for numbers or even worse, what are their vital stats. At Bumble, the tagline is Life’s short, make the first move, which is encouraging for women not always to wait for the men to make the first move, but be bold enough to say what they feel, and let the feeling out. Whitney Wolfe Herd is known for her marketing skills, which helped Tinder achieve the popularity it did in such a short span of time. It is such marketing skills that have helped Bumble get over 12 million members in just a couple of years.
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